![]() Before you can add a Meta pixel, you need to enable data sharing in the Customer data-sharing section. A Meta pixel can be added when you're setting up Instagram Shopping or Facebook Shop. When you add a Meta pixel to Facebook and Instagram by Meta, the pixel integrates with your online store. To create a pixel in Facebook Ads Manager, refer to the Facebook Help Center. You can create a new Meta pixel directly in Facebook and Instagram by Meta by clicking Create new in the pixel set-up box, or you can create a Meta pixel in Facebook Ads Manager. Migrating your Meta pixel to the Facebook and Instagram app. ![]()
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